You've got your song professionally recorded and a video produced - What next? What you don't want is for your investment and music to simply sit idle with a lingering hope that a new fan base will stumble onto it. Just because you have your music on Spotify or YouTube doesn't mean people will find it.

This is where active promotion comes into play and form an essential and sometimes forgotten part of music development. There are several different channels in which active promotion works. The key is to get your music in front of people who will most likely engage with your song, and to get it played as much as possible! This is done by targeting digital audiences, relevant radio stations or even actively promoting to other areas of music industry - all of which require different promotional skillsets.

Our specialist partners have years of in-depth knowledge and contacts with hundreds of mainstream and community radio stations in Australia (and around the world). The more playtime you get, the more interest that is generated about your music, and the more royalties come back to you. Having your songs played on many smaller known community stations will work out better for you than having it only played once on a mainstream station (which is still a goal). The goal is getting your song played to as many people as possible. This is where we can help.

Not only can we help you upload your music to different digital music platforms, but there are also industry tricks we apply to maximise your chance of getting it played and integrated into the appropriate playlists. Just to simply upload a song to Spotify or YouTube is generally not enough to get traction without the appropriate digital promotion and management. Our digital teams are not general internet marketing people, but comprise of digital specialists who have a focus and specific understanding of how the music industry operates online.

Your website is the one place where you can easily draw together all of the information about your band: news, performance schedules, background info for your fans, photos, music links to Spotify, YouTube, and social media, and contact information. Importantly, a website is where you can potentially sell merch as another source of revenue. For these reasons, a website needs to be engaging and simple to use and must look good both on desktop and mobile. All our web development is done by people here in Australia, who have an understanding of the music industry, different genre styles and how web is used alongside other platforms of fan engagement.

Need artwork for your merch? We do that too! Our artists not only have industry experience, but also understand how artwork translates into physical products when printed and the resulting commercial implications. Simple changes at the graphics level can actually save you money in print production of merch. 

We can do logo design, poster design, album artwork and, of course, merch design.

We can help you find a complete solution personally tailored to suit your band, organisation or event. Just pick up the phone and give us a call.

1300 199 111

We're always here to help. Use our contact form to leave us a message and we'll get back to you. No obligations, just professional industry help.